Summary

A survey of 100,000 Germans found that 94% refuse to buy a Tesla, signaling a major crisis for the company.

Tesla’s German sales dropped 70% in early 2025 after a 41% decline in 2024, despite overall EV sales rising.

Analysts attribute the slump to CEO Elon Musk’s far-right political endorsements, including promoting the AfD party and making Nazi-related gestures. Musk is under European investigation for political meddling.

With Tesla’s reputation plummeting, industry experts predict further losses in Germany’s competitive EV market.

  • Underwire@lemmy.world
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    21 days ago

    It is already dumb for a German to buy an American car. It is like a French buying an American wine.

    • doeknius_gloek@discuss.tchncs.de
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      21 days ago

      Sadly our car industry slept way too long on electric vehicles and instead doubled down on combustion engines, even by fraudulent practices (e.g. Dieselgate).

      Teslas were by far the best EVs for a long time. Nowadays, not so much.

      • A_norny_mousse@feddit.org
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        21 days ago

        Teslas were by far the best EVs for a long time

        Were they though? Almost immediately after he stole the company from its founders/creators quality went down. But maybe there was enough residual quality to last him for a few years.

        Anyhow, your point stands. Nowadays there’s plenty more to choose from and what then was innovative just isn’t anymore.

        • GreyEyedGhost@lemmy.ca
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          21 days ago

          Okay, Elon Musk is a giant asshole, but not so big that it warps reality around it. Musk provided money and became chairman of Tesla in Jan 2004. The first production vehicle rolled out in 2005. All Teslas were produced after Musk joined Tesla. And while it could be argued that he did a hostile takeover of Tesla, usually theft doesn’t include piles of cash going to the victim.

  • SilentStorms@lemmy.dbzer0.com
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    21 days ago

    That’s pretty wild considering the rise of AfD support there.

    I wonder if Elon’s endorsement was a detriment to their election campaign.

    • A_norny_mousse@feddit.org
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      21 days ago

      I wonder if Elon’s endorsement was a detriment to their election campaign.

      No, definitely not. But imho it didn’t shift the needle upwards either. They’ve been on the rise for a long time and there was no jump during this election.

    • fluffy@feddit.org
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      21 days ago

      Well, they are afraid of electric vehicles, they want the good old polluting combustion engine.

    • LazyGit@feddit.org
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      21 days ago

      I mean AfD made it pretty clear they are against Tesla when trying to stop the Tesla plant in Germany.

      Not sure how their brains work, maybe they don’t. 🤷🏼‍♂️

      • andallthat@lemmy.world
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        21 days ago

        why? Elon supports AfD and I think he’s making it pretty clear that he’s against Tesla too

        • pyre@lemmy.world
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          20 days ago

          if he wasn’t he wouldn’t force them to make a truck that’s as disfigured as his body.

    • heavydust@sh.itjust.works
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      21 days ago

      makes nazi salute

      “Hitler did nothing wrong”

      “Oh, he’s not a bad guy, he’s misunderstood.”

      • samteria@lemm.ee
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        21 days ago

        “He has aspergers”

        I swear, this time-line seems right out of a South Park episode.

        • PandaParent@lemmy.ca
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          20 days ago

          He did use that “Canada isn’t a real country” line from South Park. So you’re not far off.

      • A_norny_mousse@feddit.org
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        21 days ago

        Best justification so far: he was just so happy, so in the moment!

        🤔 When’s the last time you made an “accidental” Heil Hitler just because you were pumped about something?

  • mercano@lemmy.world
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    20 days ago

    If the Tesla board of directors was being responsible to shareholders, they’d have recognized the damage the public perception of Elon is doing to the company and either have him rein it in or outright remove him. However, Elon’s gotten a number of his cronies onto the board, so I don’t think it’s happening unless the shareholders vote out the current board.

    • kiku@feddit.org
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      20 days ago

      It’s also weird because if they get rid of Elon then people would start looking at the actual fundamentals of Tesla which would lead to a much much lower stock price. In December, Tesla was valued at roughly the same as the rest of the worlds auto manufacturers combined, despite selling only 3% of the worlds cars in 2023.

      • BilboBargains@lemmy.world
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        20 days ago

        It’s an aspirational brand that is the result of a carefully curated public image. Tesla are notable for their litigation propensity, dubious technical claims and avoidance of benchmarking, e.g., JD Power.

  • Denixen@feddit.nu
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    21 days ago

    Neintyfour percent say no. Doesn’t this mean like most of AfD voters also say nein?

    • joostjakob@lemmy.world
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      21 days ago

      As I said in the other place this article was posted: the source seems to be an online reader survey from t-online.be. That means the scientific value of this is pretty low. For decent surveys, you need a random sample. In this case, you need to be a visitor of t-online, and you decide for yourself that you want to participate. That’s already enough to skew results. Add to that that there’s a lot of online activism against Tesla (for obvious reasons), so the poll could have been partly hijacked. Such a low number of people who don’t care or haven’t heard about Tesla going rogue is not realistic anyway. There’s a lot of people who are weird, contrarian or simply avoid all news.

    • A_norny_mousse@feddit.org
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      21 days ago

      Vierundneunzig, bitte.

      Since they got much more than 6% during the last election, and 82% of all people voted, yes.

    • urandom@lemmy.world
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      20 days ago

      The option to drive it until it falls apart is still on the table though. A car shouldn’t be treated as an investment opportunity

  • MemmingenFan923@feddit.org
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    20 days ago

    The left don’t buy Teslas because of Elons right political views and his salute.

    The right don’t buy Teslas because Teslas being electrical vehicles. Electrical vehicles are considered as left / woke in Germany.

  • mytradingidea@lemm.ee
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    20 days ago

    This is how we should treat all products and services coming from the US. Promote the European market for a stronger Europe. We have failed here in recent decades. Let’s buy EU products for a better future for our youngest.

    • jabjoe@feddit.uk
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      20 days ago

      Also services. Including Google, Apple, Netflix, Amazon, Microsoft, etc. Those American tech monopolies are now a problem for all to see.