- Apple’s progress with Siri and artificial intelligence has been slow, and features promised in June remain delayed.
- At a Siri team meeting, senior director Robby Walker acknowledged the frustration within the team, describing the delays as “ugly.”
- Features like Siri understanding personal context and taking action based on a user’s screen are still not ready and may not make it into iOS 19.
- Challenges include quality issues that caused these features to malfunction up to a third of the time and conflicts with Apple’s marketing division over showcasing incomplete features.
- Apple has withdrawn related advertisements and added disclaimers on its website, citing extended development times.
- Senior executives, including Craig Federighi and John Giannandrea, are reportedly taking personal accountability for the delays.
- Walker emphasized that the team’s work is impressive and that the delayed features will be released once they meet Apple’s standards.
This is what happens when you get pressure to please shareholders instead of customers. Historically, Apple has been good about revealing and delivering at the same time. But caught with their pants down during the AI hype, they fell into the trap so many other tech companies do. (Tesla is the undisputed heavyweight champ here)
Now that they’ve been burned by all this, here’s hoping they learn from it and return to form.
Historically, Apple has been good about revealing and delivering at the same time.
I’m not so sure about that. MobileMe, iTunes Ping, Vision Pro, and AirPower (their wireless charging pad) come to mind.
All of these things except the AirPad were released at about the same time they were announced. That’s what I was getting at.
While they did get released when they said, they didn’t get released in the state that was stated/indicated though.
Apple has had so many misses recently. The current AI stuff, Vision Pro and maybe the 16e (too early to tell) form stuff that has released. But also this Siri AI, Air Power wireless charging pad, Apple Car project.
The Apple Watch is probably the last hit they had (the M series chips are good but not really new products, but maybe that’s me being overly harsh)
Well, first they’ll need to dig up and reanimate the corpse of Jobs. It’s amazing to see how they repeat the same failure track when he’s not pushing them to innovate. Even when he was (back) in the top dog seat, they still fell behind the competition and took forever to come up with features that other companies had been doing for years.
That’s always been their MO though. Take a recent innovation, and implement it better. That always means it’s later than tech from other places, but they get it “right”. Yes, I know that’s subjective.
In the case of AI, they scrambled to announce the feature with barely any work done on it. Had they kept mum about Apple Intelligence features for a year or so and then revealed, that would be the Apple way.
Also by all indications the current direction in Machine Learning (stuff like LLM) is a dead end which will never yield a “reasoning artificial intelligence” (even whilst quite a lot of other areas in ML have already reached sufficient capabilities in their domain to actually be useful) so there really isn’t any space to “implement (the main subdomain of ML that has been promoted as) AI better” IMHO.
Take a recent innovation, and implement it better.
Ah, the mad rush to be Second Place.
It probably doesn’t help that the tech in question, LLMs, are kinda shit, to put it plainly. You meant the shiniest, most polished turd and it’s still just a turd. They are interesting and can be neat to play with but, they lack practical applications where cost to run them actually makes sense and benefits humanity. The iPod shuffle was more impactful, when measuring positive impact on people’s lives.
The whole industry is a shit show right now with the “AI race”
I don’t want to be a software developer anymore because it’s become a permanent deathmarch toward the next buzzword.
Maybe your boss can develop software all by his or her self now lop.
I don’t fucking want AI in my phone, so take it out and be done with it.
Right? Hink of everything else I can do with that space and computing power. Not to mention the fuckin environmental devastation we’d curb.
Siri has run locally since iOS 15
You’ve had AI on your phone for ages. All your pictures are “AI” touched. And no you don’t want the raw output cameras in phones are not that good.
I was just fine without voice assistants and such. I especially don’t want LLMs being shoved down my throat at every turn.
How is this bad news? Dire situation?? They are not where they want to be with this “feature” so they delay it. Sounds like a smart move. Probably second best option to just dropping it
Biggest issue is they had a huge marketing campaign based on all these things Apple Intelligence could do, with dates saying when it will come and that you needed to buy the newest iPhone for them to happen. Those dates have come and gone and still no signs of it. If the next iPhone comes out and they still haven’t released it, they risk a huge lawsuit of mis-advertising. It doesn’t matter whether users use the feature or not, it was advertised, and very directly.
Normally, Apple is cautious/careful how they phrase things about their devices so they could back away if something doesn’t go right or doesn’t do what was suggested/implied. But they can’t this time.
Everyone who cheer-led the AI garbage trucks moved up in the world. Across the board. All over ther world.
Turns out they were very, very wrong and quite stupid.
Now Apple (and everyone else) has to roll all that back and try to save face.
I don’t want that on my phone. I just want a dumb program that sets alerts and schedules, I don’t want it interpreting information and I doubt most people really need that function on a phone.
Yeah, but smartphones have stopped offering anything new. I recently upgraded my 8-year-old device, and I hardly notice any difference. I bet other customers see that too. They are desperately trying to find the next big thing. It’s astonishing, however, that all these companies completely ignore the fact that their customers don’t even want AI features.
they should embrace it and be the anti AI tech giant
Hell, if they genuinely do that, I might even consider switching sides.
There stock would fall. I don’t care but investors would fear Apple is missing out on the future.
Unfortunately that’s the truth, but deep down I still hope that maybe some company will be able to focus on sustained, healthy growth instead of infinite profit for shareholders
A while ago I set up a Siri shortcut that opens ChatGPT in voice mode. Now I can just say “hey siri, ask the demon” and in a moment start talking to ChatGPT with no further commands and zero buttons pressed throughout. It answers in voice mode.
This is pretty useful for things like doing units conversions while my hands are sticky during cooking, or just doing simple information lookups while my hands are busy. I use ChatGPT responsibly, never trusting it for things that aren’t one-dimensional information retrievals and summarization. It works great for me for like 50-60% of the things I used to Google. Internet search is, once again, just for finding websites, like it should be.
What’s my point? We don’t need Siri Apple Intelligence to ship. There’s already something better. And it runs on my iPhone 14, which isn’t even compatible with Apple Flatulence.
I’ve never used Apple intelligence and Siri alone has done a fine job for unit conversions, info lookups, and most any other things. No need to fire up chat GPT for those basic uses
Siri is so useless. All these years and I use her to basically set timers and reminders.
Sure, here’s a station just for you.
I’ve added limes to the grocery list
does anyone buy a product for AI or Assistant features?
Some people bought scam pins/portable assistant that is actually a butchered phone thing, so, yeah.
Tech bros and “influencers” don’t count. We’re talking about real people. All of those devices failed because no one other than those seeking to ride the bleeding edge of technology actually are interested. The most anyone want Siri or Google Assistant to do is set alarms, set appointments, and pick-up/hang-up the phone when you’re on speaker. Sometimes it’s nice to ask it to do a search but the original versions of these did that fine until they started “improving” them with “AI”.
Features like Siri understanding personal context and taking action based on a user’s screen are still not ready and may not make it into iOS 19.
Tech companies not understanding exponential complexity is one of the funnier things to come out of recent years.
Apple fucked up no doubt. Given how hard they pushed AI as a key feature of IPhone 16 I wouldn’t be surprised if they get a class action lawsuit for this.
But it’s also interesting to read a few things from the article that makes me hopeful for when Apple finally releases the features:
- Let’s be honest, AI by Google, MS is shit right now. They are claiming the same promises which most of the time don’t work, but Apple chose to delay release until they could get better consistency.
- The executives are taking personal responsibility? I hope that’s the case and no developers are thrown under the bus for this. I’ve rarely seen an article mention personal executive responsibility from a tech firm for delays and qa issues.
- I hope marketing gets reigned in so they won’t push other unready features the next few years.
- I hope Apple releases some open source AI tooling to re-gain good will. Would love to see some more competition in the AI space.
Apple Intelligence hasn’t been much better than old Siri on unsupported devices.
For a third of the time, she has a hard time recognizing the trigger word the first time (usually “Siri” rather than “Hey Siri”), and not perform my commands when all I want her to do is act as a voice-activated light switch.
What exactly is the trillion dollar company struggling with here?
Interesting timing, where I’m seeing the opposite. All my Amazon devices suddenly can’t turn on a simple light switch, and one appears to have somehow factory reset.
However Siri works perfectly. I use a button rather than wake word, but then it dies actually turn on my light
Anyone who isn’t completely high from huffing AI brainfarts saw this coming.
Marketing over promising and making it developments problem. A tale as old as time.
- Take screenshot of screen
- Send screenshot to Claude 3.7 or any other decent chatbot. Even GPT-3 is light years smarter than current Siri, but I don’t know it if can analyze images
- Run Claude’s response through a text-to-Siri-speech layer
There, now Siri can see your screen. Why can’t Apple accomplish this? Why are megacorps so inept?
Spend 5 minutes creating a bash script
Spend 5 billion dollars on an overly complicated summarizer
Why the fuck would I wanna write bash
