For a lot of these mega corporations an indefinite boycott is just not viable for the vast majority of people.

But a one week boycott? THAT is reasonable. People in small towns can put off their deliveries for a few days. I know a few twitch streamers who are willing to take the week off or only stream to Youtube because it is a chunk of their revenue but not their livelihoods. And so forth.

And a small number of dedicated indefinite losses are a lot less impactful than a large number of temporary ones.