I have no idea what you’re trying to say as you don’t give an example.

I can think of 2 examples.

One is a streaming site I use for sport. If I share with others and talk it up it will get more well known and risks being taken down or having issues due to too many people accessing.

The other is a place near me that sometimes gave away free food. It became more well known and people pestered them for freebies to the point that they had to stop.