Ah okay yeah I can see that reading. I think Premium has been growing well, so hopefully that’ll change in the future!

YouTube premium is pretty reasonably priced if you consume a lot of content on there. I probably consume a minimum of 12 hours every week not including music, so I feel I’m paying a fair price.

Premium more than covers costs, with a reasonable profit margin included. That’s what it really costs to host and serve that much data.